The Trade Edit
In 2017, Hayneedle began a pilot Trade Program for verified Interior Designers, Home Stagers, and Architects. The program required multiple initial communications to increase the number of clients enrolled. Over the first several months, we increased the visibility of the program with very little budget. In a year, the program has grown past its expectations and I have acted as a solo designer with a singular copywriter to execute all strategy and design.
- Increase program awareness and engagement.
- Determine a “brand” style, providing a logo.
- Incorporate Hayneedle standards throughout.
- Graphic Designer
- Hayneedle TRADE
- 2017 – 2018